Lillete Dubey discusses the evolving landscape of cinema in an interview with Bangalore Times, emphasizing the diminishing influence of glamour and star power on screen. She explains how the rise of OTT platforms has allowed filmmakers to explore complex and previously unexplored subjects, resulting in richer storytelling with nuanced characters. The diversity of content available on these platforms caters to a wide range of audiences, highlighting a new era of captivating narratives and performances. Dubey stresses that exceptional talent is now being recognized in the industry, with many actors thriving in the OTT space based on their skills rather than appearances. While glamorous, star-driven cinema still has its place, the changing audience preferences for well-crafted stories and nuanced performances are evident through the success of certain films over others. This shift is influenced by increased exposure through cable TV, international travel, and the emergence of OTT platforms. Audiences today are more sophisticated and demand quality storytelling, creating opportunities for theater actors to excel with their refined skills in this evolving cinematic landscape.After the surge in international travel over the past decade or so, the landscape of entertainment has been further transformed by OTT platforms. Viewers now have higher standards and seek top-notch storytelling and performances, not only from Hollywood but also from Indian cinema. This has set a new bar for the industry, pushing everyone to enhance their offerings. However, cinemas find themselves in a challenging position. With a vast array of content available at home, audiences question the value of spending on tickets, snacks, and transportation for an average movie viewing experience. The exception being major blockbusters that demand the full cinematic treatment for their spectacular visuals and action scenes. This dilemma leaves theatres facing declining attendance, prompting studios to release films on OTT platforms sooner. To overcome this challenge, the industry must evolve to meet the changing demands of viewers and create outstanding experiences that make a trip to the cinema worth the cost.